Brand Recognition

Our customers love Dunkin' Donuts^®. In fact, according to a recent survey, 97 percent of U.S. residents recognize the Dunkin' Donuts brand. Strong recognition and the quality of our products keep customers coming back for Dunkin' Donuts' world-famous coffee, fresh baked goods, and innovative new product offerings.

For millions of people, visiting one of our top franchises is a daily ritual that provides a welcome break from a hectic world. Dunkin' Donuts is a true reward that they can give themselves every day—and many reward themselves more than once a day at our top franchises.

Growing Brand Awareness
Dunkin' Donuts is not only famous for its coffee. We are also identified by our iconic advertising campaigns and slogans, from the unforgettable Time to Make the Donuts, to our latest campaign, America Runs on Dunkin'.

As a Dunkin' Donuts franchisee you will not only help increase our visibility but you will also be a part of a brand that benefits from the national and regional advertising and marketing platforms we create for our top franchises. Advertising and marketing efforts include:

• Grand opening activities;
• Direct mail campaigns;
• Community events sponsorship;
• Product placement at local venues;
• Radio and television advertising;
• Cross-couponing programs;
• Special price promotions;
• Frequency programs.