Our Heritage

Pioneers are known for their ambition, for showing strength amidst challenges, and for always sustaining a clear vision of the future. We at Dunkin' Donuts^® are grounded in these qualities, thanks to the pioneering strength of our brand's founder, Bill Rosenberg.

In 1950, Rosenberg began Dunkin' Donuts in Quincy, MA with a simple philosophy: "Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised restaurants."

His business principles and values were straightforward and easy to grasp:

• The customer is the boss;
• Treat everyone the way you would like to be treated;
• Share your success with those who help you achieve it;
• Build a great organization and the organization will build a great business;
• Provide outstanding value and the customers will keep coming;
• Offer more variety, fresher high quality products, cleaner restaurants, and better service and you never need to fear any competitor.

As a franchisee, you will have the opportunity to reap the benefits earned through the consistent application of these business principles in serving our millions of customers every day.